Most evaluations answer the wrong question.

Moss Analytics designs high-stakes evaluations that hold up when decisions, funding, and credibility are on the line.

Here’s the uncomfortable truth.

Most evaluation reports are technically correct, but strategically useless.

They satisfy a requirement.

They don’t withstand scrutiny.

They don’t support real decisions.

That’s where programs stall, funding gets questioned, and credibility erodes.

What I do differently.

I don’t start with tools.

I don’t start with models.

I start with how your findings will be questioned.

By funders.

By reviewers.

By auditors.

By decision-makers who were not in the room.

Then, I design the evaluation so those questions are already answered.

This leads to fewer surprises, stronger claims, and results that hold up when decisions, funding, and credibility are on the line.

Services, designed for scrutiny

Every engagement is designed backward from the questions funders, reviewers, and decision-makers will ask later.

Program Evaluation

Evaluations designed to withstand review, replication, and challenge.

I design studies that answer the questions stakeholders will ask later, not just the ones that are convenient to answer now.

Impact Analysis

Translating results into defensible claims.

I focus on what the data can credibly support, and just as importantly, what it cannot, so findings hold up under external review.

Data Strategy

I help organizations define measures, data structures, and timelines that anticipate scrutiny, not just reporting requirements.

Engagements are selective and capacity is limited.

Who this work is for

This work is a good fit if you:

  • Are responsible for decisions where funding, credibility, or policy is at stake

  • Need findings that will withstand review by funders, auditors, or external evaluators

  • Care as much about what the data cannot support as what it can

  • Want an evaluation partner who designs studies for how results will be used and questioned later

  • Prefer clarity and defensible claims over volume, dashboards, or optics

This is probably not a fit if you:

  • Are looking for a report to check a box

  • Standalone data collection, dashboards, or descriptive summaries without interpretive rigor

  • Guaranteed positive findings or advocacy framed as analysis

  • High-volume, low-touch evaluation support as a default engagement

  • Conclusions that prioritize comfort over credibility

I work with a small number of clients at a time to ensure each engagement receives the level of rigor it deserves.

Exceptions are possible for clearly scoped engagements with appropriate resourcing.